My biases:

• I believe that everybody – no matter their gender / size / shape could benefit from moving their bodies.
• Even though clients may get leaner or muscular while training with me, I will not post a before / after post of just their bodies.
• Strength training and endurance training is equally important for health.
  
• Exercising is like brushing one’s teeth; it’s good for you & it is recommended to make it a regular habit.
• I believe in collaborating; if I believe another coach would do a better job at helping you, I will not hesitate to recommend you to them.